- title
- Sustainable consumer behavior
- subtitle0
- Socio-psychological determinants and promotion measures
- Please use the following URL when quoting:
- https://nbn-resolving.org/urn:nbn:de:bsz:14-qucosa2-755222
- publication_date
- 2021
- Date of submission
- 26.11.2020
- Date of defense
- 04.02.2021
- Abstract (EN)
- More sustainable private consumption is necessary to achieve the common goal of sustainable development. This dissertation deals with the underlying socio-psychological determinants of sustainable consumer behavior in different domains, based on which promotion measures are recommended to companies and policymakers. Among others, I discuss consumers’ perceptions of their responsibilities for sustainability in contrast to their expectations on governments’ and companies’ contributions. Furthermore, I shed light on a main barrier of sustainable consumption that most consumers support sustainability but their behaviors are, to a decisive extent, driven by other motives such as customer-oriented services or offered incentives, which primarily benefit consumers themselves instead of the sustainability agenda. To tackle this barrier, I develop several promotion measures based on activating psychological concepts such as empowerment and self-determination in a single or multi-country setting. Results of this dissertation serve to more effectively understand consumers’ concerns with sustainable consumption and to add new perspectives to improve tactics to promote sustainable behaviors.
- Keywords (DE)
- Verantwortungsattribution, Locus of Control, Empowerment, Selbstbestimmung, Bio-Einkauf, Recycling
- Keywords (EN)
- responsibility attribution, locus of control, empowerment, self-determination, organic purchase, recycling
- Classification (DDC)
- 330
- Classification (RVK)
- QP 631
- QT 000
- Examiner
- Prof. Dr. Manfred Kirchgeorg
- Prof. Dr. Vivek K. Velamuri
- Awarding institution
- HHL Leipzig Graduate School of Management, Leipzig
- version
- publizierte Version / Verlagsversion
- URN Qucosa
- urn:nbn:de:bsz:14-qucosa2-755222
- Qucosa date of publication
- 23.07.2021
- Document type
- doctoral_thesis
- Document language
- English
- licence
CC BY 4.0